De imediato, na primeira linha
Escrito para: Compradores de negócio · Credibilidade: Uma mistura de afirmações e evidências
Um investidor ou um cliente continuaria lendo?
Escrito para: Compradores de negócio · Credibilidade: Uma mistura de afirmações e evidências
Um investidor ou um cliente continuaria lendo?
Meridian is the operating system for modern logistics teams. We replace the spreadsheet sprawl that runs two trillion dollars of freight with a single collaborative workspace. Since launching in March, 40 mid-market shippers moved their weekly planning onto Meridian, cutting the planning cycle from 11 hours to 90 minutes.
Se um desconhecido entende numa leitura.
Quem este texto supõe que está lendo.
Se as afirmações estão sustentadas.
Se um concorrente poderia copiar e colar isto.
Tração, preço, escala.
Se a dor é dita antes da cura.
Linguagem de categoria no lugar da substância.
O que quem lê deveria fazer em seguida.
O teste decisivo do e-mail frio.
Qualquer pessoa com o link pode ver, e ela aparece em Explorar.
POST https://api.typesafe.ai/v1/systemone
{
"state": "Meridian is the operating system for modern logistics teams. We replace the spreadsheet sprawl that runs two trillion dollars of freight with a single collaborative workspace. Since launching in Marc…",
"model": "jev-latest",
"questions": {
"value_clarity": {
"type": "score",
"instructions": "How quickly does a reader understand what this offers?",
"criteria": [
"Never — the value is never stated",
"Only after several reads",
"By the end of the paragraph",
"By the second sentence",
"Immediately, in the first line"
]
},
"audience": {
"type": "choice",
"instructions": "Who is this pitch written for?",
"criteria": {
"Investors": "Framed around market, traction, and returns",
"Technical buyers": "Framed around how it works and integrates",
"Business buyers": "Framed around outcomes, cost, and risk",
"Consumers": "Framed around personal benefit",
"Nobody in particular": "Too generic to identify a reader"
}
},
"credibility": {
"type": "score",
"instructions": "How well are the claims in this pitch supported?",
"criteria": [
"Unsupported assertions throughout",
"Mostly claims, one soft proof point",
"A mix of claims and evidence",
"Most claims carry specifics",
"Every claim has a number or a name behind it"
]
},
"differentiation": {
"type": "score",
"instructions": "How clearly does this distinguish itself from alternatives?",
"criteria": [
"Any competitor could have written it",
"A vague gesture at being different",
"A stated difference, unproven",
"A clear, specific difference",
"A difference that is hard to copy and easy to verify"
]
},
"has_numbers": {
"type": "noul",
"instructions": "Does the pitch contain specific numbers?"
},
"names_the_problem": {
"type": "noul",
"instructions": "Does the pitch clearly state the problem it solves?"
},
"jargon_heavy": {
"type": "noul",
"instructions": "Is the pitch obscured by jargon?"
},
"has_ask": {
"type": "noul",
"instructions": "Does the pitch make a clear ask of the reader?"
},
"would_reply": {
"type": "noul",
"instructions": "If this arrived cold, would the intended reader reply?"
}
}
}Nove respostas tipadas, uma requisição, cerca de meio segundo. Escolha uma lente ou escreva suas próprias perguntas.