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Écrit pour : Acheteurs métier · Crédibilité : Un mélange d’affirmations et de preuves
Un investisseur ou un client continuerait-il à lire ?
Écrit pour : Acheteurs métier · Crédibilité : Un mélange d’affirmations et de preuves
Un investisseur ou un client continuerait-il à lire ?
Meridian is the operating system for modern logistics teams. We replace the spreadsheet sprawl that runs two trillion dollars of freight with a single collaborative workspace. Since launching in March, 40 mid-market shippers moved their weekly planning onto Meridian, cutting the planning cycle from 11 hours to 90 minutes.
Si un inconnu comprend en une lecture.
Le lecteur que ce texte présuppose.
Si les affirmations sont étayées.
Si un concurrent pourrait copier-coller ce texte.
Traction, prix, échelle.
Si la douleur est énoncée avant le remède.
Le vocabulaire de la catégorie à la place du fond.
Ce que le lecteur est censé faire ensuite.
Le test décisif de l’e-mail à froid.
Toute personne disposant du lien peut la voir, et elle apparaît dans Explorer.
POST https://api.typesafe.ai/v1/systemone
{
"state": "Meridian is the operating system for modern logistics teams. We replace the spreadsheet sprawl that runs two trillion dollars of freight with a single collaborative workspace. Since launching in Marc…",
"model": "jev-latest",
"questions": {
"value_clarity": {
"type": "score",
"instructions": "How quickly does a reader understand what this offers?",
"criteria": [
"Never — the value is never stated",
"Only after several reads",
"By the end of the paragraph",
"By the second sentence",
"Immediately, in the first line"
]
},
"audience": {
"type": "choice",
"instructions": "Who is this pitch written for?",
"criteria": {
"Investors": "Framed around market, traction, and returns",
"Technical buyers": "Framed around how it works and integrates",
"Business buyers": "Framed around outcomes, cost, and risk",
"Consumers": "Framed around personal benefit",
"Nobody in particular": "Too generic to identify a reader"
}
},
"credibility": {
"type": "score",
"instructions": "How well are the claims in this pitch supported?",
"criteria": [
"Unsupported assertions throughout",
"Mostly claims, one soft proof point",
"A mix of claims and evidence",
"Most claims carry specifics",
"Every claim has a number or a name behind it"
]
},
"differentiation": {
"type": "score",
"instructions": "How clearly does this distinguish itself from alternatives?",
"criteria": [
"Any competitor could have written it",
"A vague gesture at being different",
"A stated difference, unproven",
"A clear, specific difference",
"A difference that is hard to copy and easy to verify"
]
},
"has_numbers": {
"type": "noul",
"instructions": "Does the pitch contain specific numbers?"
},
"names_the_problem": {
"type": "noul",
"instructions": "Does the pitch clearly state the problem it solves?"
},
"jargon_heavy": {
"type": "noul",
"instructions": "Is the pitch obscured by jargon?"
},
"has_ask": {
"type": "noul",
"instructions": "Does the pitch make a clear ask of the reader?"
},
"would_reply": {
"type": "noul",
"instructions": "If this arrived cold, would the intended reader reply?"
}
}
}Neuf réponses typées, une requête, environ une demi-seconde. Choisissez une lentille ou écrivez vos propres questions.