立刻,第一行就明白
寫給誰看:業務採購方 · 可信度:主張與證據混雜
投資人或客戶會不會接著讀下去?
寫給誰看:業務採購方 · 可信度:主張與證據混雜
投資人或客戶會不會接著讀下去?
Meridian is the operating system for modern logistics teams. We replace the spreadsheet sprawl that runs two trillion dollars of freight with a single collaborative workspace. Since launching in March, 40 mid-market shippers moved their weekly planning onto Meridian, cutting the planning cycle from 11 hours to 90 minutes.
一個陌生人讀一遍能不能明白。
這段文字假定的讀者是誰。
這些主張有沒有被撐住。
競爭對手能不能直接複製貼上這段話。
成長、定價、規模。
開藥方之前有沒有先說痛點。
用品類黑話頂替實質內容。
讀者接下來該做什麼。
陌生開發信的試金石。
拿到連結的人都看得到,而且會出現在「瀏覽」裡。
POST https://api.typesafe.ai/v1/systemone
{
"state": "Meridian is the operating system for modern logistics teams. We replace the spreadsheet sprawl that runs two trillion dollars of freight with a single collaborative workspace. Since launching in Marc…",
"model": "jev-latest",
"questions": {
"value_clarity": {
"type": "score",
"instructions": "How quickly does a reader understand what this offers?",
"criteria": [
"Never — the value is never stated",
"Only after several reads",
"By the end of the paragraph",
"By the second sentence",
"Immediately, in the first line"
]
},
"audience": {
"type": "choice",
"instructions": "Who is this pitch written for?",
"criteria": {
"Investors": "Framed around market, traction, and returns",
"Technical buyers": "Framed around how it works and integrates",
"Business buyers": "Framed around outcomes, cost, and risk",
"Consumers": "Framed around personal benefit",
"Nobody in particular": "Too generic to identify a reader"
}
},
"credibility": {
"type": "score",
"instructions": "How well are the claims in this pitch supported?",
"criteria": [
"Unsupported assertions throughout",
"Mostly claims, one soft proof point",
"A mix of claims and evidence",
"Most claims carry specifics",
"Every claim has a number or a name behind it"
]
},
"differentiation": {
"type": "score",
"instructions": "How clearly does this distinguish itself from alternatives?",
"criteria": [
"Any competitor could have written it",
"A vague gesture at being different",
"A stated difference, unproven",
"A clear, specific difference",
"A difference that is hard to copy and easy to verify"
]
},
"has_numbers": {
"type": "noul",
"instructions": "Does the pitch contain specific numbers?"
},
"names_the_problem": {
"type": "noul",
"instructions": "Does the pitch clearly state the problem it solves?"
},
"jargon_heavy": {
"type": "noul",
"instructions": "Is the pitch obscured by jargon?"
},
"has_ask": {
"type": "noul",
"instructions": "Does the pitch make a clear ask of the reader?"
},
"would_reply": {
"type": "noul",
"instructions": "If this arrived cold, would the intended reader reply?"
}
}
}